Minority Rights Campaign

During its nationwide consultations, the issue of discriminatory job advertisements was highlighted by Minority leaders. Based on this, NCHR undertook a fact finding mission to deep dive into the matter. As a result, NCHR found that more than 300 government and private sector organizations had posted discriminatory job advertisements contrary to the Constitution and prejudicial to the minority communities of Pakistan. NCHR launched a campaign against this systemic discrimination. The launch began with the screening of a film on sanitation workers directed by Sharmeen Obaid Chinoy and followed by a detailed consultation with minority leaders and activists. Subsequently, the Commission wrote letters to all the Chief Secretaries to bring the issue to their notice and demand a complete ban on discriminatory advertisements against minorities. On NCHR demand, the Ministry of Human Rights also wrote to the Chief Secretaries reiterating this concern.  At the end, all provincial Governments through Chief Secretaries have pledged to resolve this gross violation and to be mindful in the future. A fact finding report on NCHR findings will be made public soon.

Media engagements:

NCHR held media engagement sessions in all the federal and provincial capitals. The primary purpose of the engagements was to reintroduce the Commission and its new members and to update the media on the future direction of NCHR

Systemic Discrimination of Sanitation Workers

  • Film ‘Hellhole’ produced on the death of a sanitation worker (viewing at report launch event, and distributed on social media)
  • Film ‘Minority Rights: Discrimination against sanitation workers’
  • Social media campaign on the misuse of the minority quota in government jobs
  • A series of short influencer films calling out discriminatory advertisements targeting minorities

Film Link: https://www.youtube.com/watch?v=jtWVrTDlQwIFilm Link: https://www.youtube.com/watch?v=juXIIGRC6gc

Campaign Link: https://www.instagram.com/p/CZJGCHQtOQ_/

Press Release: https://nchr.gov.pk/press_release/test/

International Women’s Day

  • Social media campaign celebrating Pakistani sportswomen and stories of resilience in the face of gender discrimination and bias

Campaign Link: https://www.instagram.com/p/Ca4NLJbDi24/

International Transgender Day of Visibility

  • Social media campaign on the rights of transgender persons
  • Six video testimonials collected from transgender activists on transgender rights 

Campaign Link: https://www.instagram.com/p/CbwtHKrDMTU/

International Day to End Corporal Punishment

  • Social media campaign to raise awareness and call for the protection of children

Campaign Link: https://www.instagram.com/p/Cc90U0VteM0/

World Press Freedom Day

  • Social media campaign with static posts highlighting the importance of free speech
  • NCHR engaged with a number of journalists creating short video testimonials, including: Amber Shamsi, Asma Shirazi, Arshad Sharif, Munizae Jahangir, Shehzada Zulfiqar, Fareeha Idrees, and Samar Abbas.

 Campaign Link: https://www.instagram.com/p/CdISMzeDKYT/

 World Day Against Child Labour

  • Social media campaign iterating the importance of protection mechanisms to prevent the exploitation of child labour.

 Campaign Link: https://www.instagram.com/p/CeskEuLoAKs/

International Day for Countering Hate Speech

  •  Social media campaign to create awareness on the impact of
  • hate speech, with a focus on the augmented effects on more vulnerable/marginalized communities like women and ethnic and religious minorities

Campaign Link: https://www.instagram.com/p/Ce8JUTXNw9S/

 International Day to Support Victims of Torture

  •  Social media campaign to raise awareness about how torture constitutes a crime against humanity 

Campaign Link: https://www.instagram.com/p/CfRC3Wtrz2X/

 Women in Journalism

  • NCHR held a consultation with women journalists across the country on their challenges: freedom of expression and online and offline harassment
  • NCHR and Digital Rights Foundation launched a complaint cell for female journalists to report harassment

 Campaign Link: https://www.instagram.com/p/CgjTo3RMtfa/

Mental Health and Human Rights

  • Film produced and viewing held at NCHR’s report launch ‘Malpractice in Mental Health in Pakistan: A Call for Regulation’
  • Social media campaign to destigmatize mental health disorders and reaffirming the importance of mental health akin to physical health

Campaign Link: https://www.instagram.com/p/ChbthMRswWt/

Press Release: https://nchr.gov.pk/press_release/nchr-launches-report-on-mental-health-and-human-rights-malpractice-in-mental-health-in-pakistan-a-call-for-regulation/

 International Day of the Girl Child

  •  Social media campaign focusing on the right to education for girls

Campaign Link: https://www.instagram.com/p/CjkCmLoMtqW/

International Day to End Impunity Against Journalists

  •  Social media campaign on how to make online and offline spaces safer for journalists, including policy recommendations

 Campaign Link: https://www.instagram.com/p/Ckc3ncarpZS/

Juvenile Justice at Adiala Jail

  •  Based on NCHR’s jail visit to Adiala, and inquiry report, a social media campaign was run to advocate for the full implementation of the Juvenile Justice System Act, 2018

Campaign Link: https://twitter.com/nchrofficial/status/1583004715406987265

Press Release: https://nchr.gov.pk/press_release/press-release-nchr-inquiry-report-on-custodial-torture-at-central-jail-adiala-rawalpindi/

16 Days of Activism Against Gender-Based Violence

  •  Social media campaign around NCHR’s judicial powers, highlighting cases where NCHR was able to help women who filed complaints
  • Cases types: mental health, forced marriages and religious conversions, violence against women and members of the transgender community

 Campaign Link: https://www.instagram.com/p/ClYOa0FLNwI/

 International Day of Persons with Disabilities

  •  NCHR emphasized its commitment to protecting the rights of disabled persons

 Campaign Link: https://www.instagram.com/p/ClspvXmsxGi/

 Afghan Prisoners in Central Jail, Karachi

  •  Based on NCHR’s visit to Central Jail, a social media campaign was used to advocate for the large number of foreign prisoners incarcerated under the Foreigners Act to be returned to their home countries

Campaign Link: https://www.instagram.com/p/CmdcyiEMVsa/

 Women’s Right to Inheritance

  •  4 short films produced in a series titled ‘Seeking Justice’, screened at conference and disseminated online
  • A social media campaign raised awareness about a woman’s 50-year struggle for claiming her rightful inheritance

Campaign Link: https://www.instagram.com/p/Cno55rZDvKx/

Film Link (1): https://www.youtube.com/watch?v=brxUUc0czmw

Film Link (2): https://www.youtube.com/watch?v=qZbJsYd47Fw

Film Link (3): https://www.youtube.com/watch?v=IFhk5sccslM

Film Link (4): https://www.youtube.com/watch?v=NO914_IQyvA

 Launch of Helpline for the Protection of Women’s Marriage Rights

  •  Social media campaign on the launch of NCHR and Musawi’s helpline to increase access to legal information, advice and representation for women especially underprivileged/illiterate women with mobility and resource constraints, in matters pertaining to marriage rights
  • Nikahnama – Film on Marriage Rights

 Campaign Link: https://www.instagram.com/p/CnygPjBuIjo/

Film Link: https://www.youtube.com/watch?v=wrMEUigse8A

News Link: https://www.thenews.com.pk/print/1033903-call-to-allow-women-to-be-nikah-khawans?fbclid=PAAaabSu6UxSJbTS-O30vO7PlEG6wcVFXfzL-UPAsrt_0vJ1XJFLt0s3TKsio

Domestic Violence Campaign


  • Social media campaign advocating for the enactment of legislation against domestic violence at the federal level

Campaign Link:


Press Release: https://www.thenews.com.pk/amp/1047674-no-place-for-domestic-violence-in-islam

 Foreign Fishermen in Prisons Campaign

  •  A series of short films on Imprisoned Fishermen

Campaign Link: https://www.instagram.com/p/CrvVgB0M8fA/?img_index=1https://www.instagram.com/p/CsQg0l2uoB0/

 World Environment Day

  •  Social media campaign on the right to a clean, healthy, and sustainable environment

 Campaign Link: https://www.instagram.com/p/CtGgtTCsxxa/?img_index=1

 World Refugee Day

  •  Social media campaign on the need to protect the rights of refugees in Pakistan

 Campaign Link: https://www.instagram.com/p/Ctt8JEVMiqv/

News Link: https://www.dawn.com/news/1752451

 Bonded Labour

  •  Event to launch NCHR’s report on bonded labour with accompanying social media campaign
  •  Film produced and disseminated

Film Link: https://www.youtube.com/watch?v=PF_qqrOEB1I

 ‘Fairy’ (Series of 3 short films on child domestic labor)

  •  Short but powerful web-series on child domestic labour, produced in collaboration with Group Development Pakistan, Ministry of Law & Justice, and the Parliamentary Caucus on Child Rights

Film Link (1): https://www.youtube.com/watch?v=bX-QlZJB-Kg

Film Link (2): https://www.youtube.com/watch?v=yitd9MSOV9s

Film Link (3): https://www.youtube.com/watch?v=33kIHUE_Kec

 Aagahi Series

 ‘Aagahi’ is a series of videos designed to raise awareness about pressing on critical topics like acid crimes, honour killings, rape, domestic violence, sexual harassment, knowledge of nikahnamas (the marriage contract), and the process of filing an FIR with the police.

Film Links: https://www.youtube.com/playlist?list=PL0jT5nQn5YdMdjT3qH0bfJtHksto9SSqP

Translate »